Strategic Growth Proposal

A Comprehensive Digital Growth
Strategy for H2H Clinic

Prepared by Platinum Media Solutions for Amanda Cox & the Heart 2 Heal Team

Prepared For
Amanda Cox — H2H Clinic, Meridian ID
Prepared By
Curt Warner — Platinum Media Solutions
Date
March 2026
Website
h2hclinic.org
Executive Summary

Where You Are. Where You're Going.

H2H Clinic is doing something genuinely meaningful — reimagining healthcare by integrating Family Medicine, Functional Medicine, Urgent Care, and Wellness Therapies under one roof. You have a credible team, two providers trained on the Brite.Live protocol, and a growing HRT practice including pellet therapy. Your clinical foundation is strong.

What's missing is reach — and a digital presence that reflects the depth of care you provide. A quick review of your website reveals a significant gap: the content across your services, procedures, conditions treated, and protocols is largely undeveloped. Your ideal patients — women navigating hormonal transitions, men seeking performance optimization, health-conscious adults frustrated with conventional medicine — are actively searching for exactly what you offer. They need to find you, and when they do, they need to immediately understand why you're the right choice.

This proposal outlines a phased, budget-conscious strategy to fix that. Every recommendation is sequenced to maximize long-term ROI while minimizing upfront investment. We start with what delivers the highest leverage for the lowest cost, then layer in services as results and confidence grow. The goal: expand your reach, grow your audience, reach more prospects, and acquire more patients — without overwhelming your team or your budget.

Immediate Priority

Your Website Needs Content — Now

Before microsites, before AI optimization, before social media — your main website needs a content foundation. Currently, the site lacks meaningful content across services, procedures, treatments, conditions treated, and protocols. This affects both search visibility and patient conversion. We recommend addressing this in parallel with the TMA membership launch.

Option A — Strategy & Outline
$1,500
Complete content strategy and full site outline — every page, every service, every section — with topic plans, keyword targets, and SEO/AI optimization framework. You (or your team) write from our blueprint.
Option B — Done-For-You Content
$3,500
Fully written, SEO and AI-optimized content for every page — ready to upload. Includes all service pages, condition pages, about content, and provider profiles. Immediate impact on search visibility.
Recommended First Step

Join The Menopause Association & Access Empirica Logic

Before microsites, content programs, or AI optimization campaigns — there is one immediate, high-leverage action that costs almost nothing and unlocks tremendous, ongoing value.

Start Here — Highest ROI Per Dollar Spent

The Menopause Association (TMA) Membership + Empirica Logic

TMA membership is the single best immediate investment H2H Clinic can make — especially at this price. Membership gives your providers instant credibility in the women's health space, publishing rights on RedefiningMenopause.com, and — critically — free access to the Essentials Level of Empirica Logic, a done-for-you research-intelligence marketing platform built specifically for women's healthcare specialists.

Empirica Logic monitors every major peer-reviewed women's health study and converts complex research into ready-to-deploy marketing assets. Your providers receive a complete monthly content package based on the latest science — positioning H2H Clinic as the evidence-based authority in your market. Review in 15–30 minutes, add your personal touch, and publish. Or hand it to your assistant.

This package is focused on women's health and menopause — perfectly aligned with your HRT, pellet therapy, and functional medicine practice. The same content creation process can be replicated for other categories (men's health, peptides, etc.) as an additional content package when you're ready.

TMA Membership: $390/year or $39/month. This is the gateway to free Empirica Logic Essentials — making it the most cost-effective marketing asset available at this investment level.
Empirica Logic — Essentials
✓ FREE with TMA Membership
$0/mo for members
Non-member rate: $297/mo — Save $3,564/year as a TMA member
Delivered Monthly — Per Research Study
  • ✓Full research report (PDF) — peer-reviewed women's health studies
  • ✓Executive Summary — key findings, clinical implications, patient impact, implementation considerations, limitations & context, recommended next steps
  • ✓Patient education talking points (8–10 per study)
  • ✓Top questions & answers (10–15 per study)
  • ✓Social media posts with captions & graphics — 4 per study (12 total/month across 3 studies)
  • ✓Two article outlines per study (6 outlines/month)
  • ✓Publishing rights on RedefiningMenopause.com
  • ✓Author profile + Practice profile on TMA platform
  • ✓TMA member community & network access
You Review & Deploy: Everything delivered through the member portal, ready to download. Review in 15–30 minutes, add your personal insight if desired, and publish. Or simply hand it to your assistant.
Empirica Logic — Accelerator
TMA Member Rate
$297/mo
✓ TMA Member Discount — Save $4,800/yr
Discounted from $697/mo — TMA members only
Everything in Essentials, PLUS — Per Study
  • ↑Complete written-for-you article — SEO-optimized, 800–1,200 words, ready for your personal insight and signature
  • ↑Long-form video script — full outline, content & production notes (~10-minute video)
  • ↑Short-form video scripts — 4 per study (Instagram Reels, TikTok, YouTube Shorts)
  • ↑Patient flyer — printable PDF for your practice
  • ↑Email newsletter content — subject lines, body copy, CTAs
  • ↑Extended social media posts — 10–15 per study (30–45/month total), with headline, hook, content, graphics & hashtags
Recommended upgrade for H2H Clinic given your plans to produce video content. The Accelerator delivers ready-made long-form and short-form video scripts every month — built from current research, written in your brand voice.
You Review & Deploy: Everything delivered through the member portal, ready to download and use immediately. 15–30 minute review, then publish or delegate.
The math: TMA membership at $390/year unlocks Essentials ($297/mo value — $3,564/year). Upgrading to Accelerator as a member costs $297/mo instead of $697/mo — saving an additional $4,800/year. Total potential savings as a TMA member: over $8,300/year in content marketing value.
Service Overview

The Full Strategic Toolkit

Each service is designed to build on the others. All are available à la carte — or bundled for maximum coordination, efficiency, and savings.

Procedure-Specific Microsites

Targeted, SEO-optimized standalone websites for your highest-revenue services. Microsites outrank general practice sites in search because they focus on one topic — giving each procedure its own dedicated online presence and authority.

$1,500 – $7,500 one-time + $297/mo
  • BHRT / Pellet Therapy — full-featured with assessment tool
  • Women's Health — O-Shot / PRP / Hormone
  • Men's Health — P-Shot / Testosterone / Peptides
  • Hormone & Peptide Assessment Hub (lead capture)
  • All include Premium Care Package ($297/mo maintenance)

Content Creation & Management

From strategic planning to fully done-for-you production. We develop your brand voice, create a complete content library across all service categories, and repurpose every asset across channels — including video outlines and scripts for in-house production.

$500 – $2,500/mo
  • Provider & practice brand voice development
  • Full content plan: services, conditions, protocols, about
  • AI-driven interview → article creation process
  • Social media posts with images for each article
  • Video outlines & scripts for in-house production
  • DIY, DFY, or hybrid — scales to your budget

AI Visibility & Optimization

When patients ask ChatGPT, Gemini, or Perplexity for a Functional Medicine or hormone specialist — are you appearing? Our proprietary Platinum AI Visibility Tracking Platform audits and tracks your presence across AI platforms with deep competitive analysis.

Audit: $1,500 | DIY Guide: $1,500 | DFY: $1,000–$8,000/mo
  • Full audit: 10 categories × 10–40 prompts each
  • Current visibility scores + full competitive landscape
  • Proprietary insights, analysis & recommendations
  • Comprehensive Guide (DIY path — no additional monthly cost)
  • Quarterly tracking reports available ($750/report)
  • DFY: ongoing content creation + AI optimization
  • AI & SEO integrated — content serves both simultaneously

Social Media Management

Consistent, branded posting that builds audience, trust, and organic reach — without requiring your team's time. Content is sourced from your articles, TMA/Empirica Logic library, and local practice updates.

$400 – $1,000/mo
  • Regular posting across Facebook, Instagram, LinkedIn
  • Content sourced from articles & Empirica Logic library
  • Branded graphics and imagery for each post
  • Frequency & platform package scales to budget

SEO — Integrated & Unified

Search optimization is not a separate line item — it's woven into everything we produce. Every article, every microsite page, and every content asset is dual-optimized: built to rank in Google and to be cited by AI platforms simultaneously.

Included in AI & Content programs
  • No separate SEO retainer required at entry level
  • Every content piece: AI visibility + search optimized
  • Keyword strategy embedded in all content planning
  • Microsite SEO included in all site builds
  • Schema markup, metadata & technical optimization included

Book Publishing Program

Nothing establishes clinical authority faster than a published book. Our proprietary system develops your brand voice, conducts an AI-driven interview process for assisted authorship, and manages the complete path from concept to Amazon publication — ensuring the final work is authentically yours.

Discovery Package: $2,500–$3,500 | Full Program: from $15,000
  • Discovery package: concept, positioning, full chapter outline with descriptions & key focus points per chapter
  • Brand voice profile developed through interview process
  • AI-driven interview process for assisted authorship
  • Personalized feedback & review process throughout
  • Amazon & Kindle publishing
  • Best Seller Campaign — multiple category targeting
  • See example: Restore Your Prime by Dr. George Ibrahim
Microsite Options for H2H Clinic

Recommended Procedure-Specific Sites

Investment scales with features, content depth, and assessment tools. All include Premium Care Package maintenance at $297/month. Sites are live in days, not weeks.

BHRT / Pellet Therapy

Full-featured site covering bioidentical hormones, pellet insertion, candidacy, FAQs, and patient journey. Optional female hormone assessment for lead capture.

Est. $3,500–$6,000 + $297/mo

Women's Health / O-Shot

CMA-certified O-Shot provider site. Procedure-specific, locally optimized, pre-sells the patient before they call your office.

Est. $1,500–$3,500 + $297/mo

Men's Health / P-Shot

CMA-certified P-Shot provider site for men's sexual health and performance. Separate domain for maximum search relevance.

Est. $1,500–$3,500 + $297/mo

Hormone + Peptide Assessment Hub

Advanced interactive assessments (male/female hormones + peptides). Qualifies leads and educates patients — driving high-intent inquiries.

Est. $4,500–$7,500 + $297/mo
Investment Options

Flexible Packages Built for Growth

Three engagement tiers allow H2H Clinic to enter at the right level and scale as results build. Bundled services deliver better outcomes than working one piece at a time — and significantly better value than purchasing à la carte.

Foundation
$1,500/mo
Begin your digital growth journey. Build the content foundation and establish authority in women's health.
Includes
  • ✓TMA Membership coordination ($39/mo — unlocks free Essentials)
  • ✓Content strategy development — brand voice, full topic plan, content checklist across all service categories
  • ✓4–6 articles/month (functional medicine & women's health focus)
  • ✓Social media posts from content (12–16/mo, branded graphics)
  • ✓Twice-monthly strategy call — priorities, reporting, planning
  • ✓AI Visibility baseline report (quarterly tracking)
One-time setup: $500. Microsites, AI Audit, website content, and advanced services available à la carte. Minimum 3-month commitment recommended.
Growth Partner
$3,000/mo
Comprehensive coordinated strategy — ideal for clinics ready to build a dominant local presence across all channels.
Everything in Foundation, Plus
  • +8–12 articles/month with full AI-driven research & optimization
  • +Video scripts for in-house production (2–4/mo)
  • +Full social media management — posting + graphics (3–4 platforms)
  • +AI Visibility Audit (included) + monthly tracking across 5 categories
  • +First microsite included — BHRT recommended (value up to $3,500)
  • +Empirica Logic Essentials coordination + upgrade path to Accelerator
  • +Priority support + comprehensive AI guide & SEO integration
One-time setup: $1,000 (waived with 6-month commitment). Additional microsites at standard pricing.
Authority Program
$5,000+/mo
Full-service engagement for clinics committed to sustained market leadership across all services and categories.
Everything in Growth, Plus
  • +Full content program — all service categories, DFY production
  • +AI Visibility DFY — 10 categories, monthly optimization & reporting
  • +2 microsites included in year one
  • +Full social media management — all platforms, 30–45 posts/mo
  • +Men's health content replication package
  • +Empirica Logic Accelerator upgrade ($297/mo member rate)
  • +Twice-monthly strategy calls + dedicated account management
  • +Book publishing discovery package (path to authority book)
Custom-scoped based on priorities. Fully scalable. Target range: $5,000–$8,000/mo across all services.
Full Pricing Transparency

À La Carte vs. Bundle Comparison

Bundling services enables a coordinated strategy where each service amplifies the others — and delivers meaningful savings over à la carte rates.

Service À La Carte Rate In Bundle Notes
TMA Membership $39/mo or $390/yr Coordinated — Foundation+ Gateway to free Empirica Logic Essentials
Empirica Logic — Essentials $297/mo (non-member) FREE with TMA membership — Save $3,564/yr 12 social posts/mo + article outlines + full research reports
Empirica Logic — Accelerator $697/mo (non-member) $297/mo as TMA member — Save $4,800/yr Adds articles, video scripts, patient flyers, 30–45 posts/mo
Website Content Strategy & Outline $1,500 one-time Foundation (credited) All service, procedure & condition pages planned
Done-For-You Website Content $3,500 one-time Growth (credited) SEO + AI optimized, ready to upload
Content Creation (4–6 articles/mo) $800–$1,200/mo Foundation+ Includes social posts from each article
Content Creation (8–12 articles/mo) $1,500–$2,500/mo Growth+ Includes video scripts
Social Media Management $600–$1,000/mo Growth+ 3–4 platforms, branded graphics
AI Visibility Audit (initial) $1,500 one-time Growth+ (included) 10 categories, 10–40 prompts each
AI Visibility — Comprehensive Guide $1,500 one-time Growth+ (included) DIY path; quarterly tracking $750/report
AI Visibility — DFY Monthly $1,000–$8,000/mo Authority+ Includes content creation for AI targets
First Microsite (BHRT) $3,500–$6,000 + $297/mo Growth+ (value included) Premium Care Package ongoing
Strategic Consulting $1,500–$4,000/mo All tiers (scaled) Twice-monthly calls, reporting, planning
Book — Discovery Package $2,500–$3,500 Authority (included) Concept, brand voice, full chapter outline
Book — Full Publishing Program From $15,000 Milestone project Full production through Amazon bestseller
Implementation Plan

Your Growth Roadmap

Sequenced for maximum early impact at minimum risk. Each phase builds on the last — no wasted investment, no big-bang launches that create stress without results.

01
Week 1–2

Foundation & Quick Wins

Join The Menopause Association — Empirica Logic Essentials Level is included free. Complete provider brand voice interviews. Conduct full content audit and outline for the H2H website. Begin AI Visibility baseline tracking (initial categories: Functional Medicine Meridian ID, BHRT, Women's Health, Hormone Therapy, Menopause Specialist).

TMA + Empirica Logic Essentials Brand Voice AI Baseline Website Content Plan
02
Month 1–2

Content Engine & Website Launch

Deliver website content (Strategy outline or DFY — your choice). Begin publishing the first articles to the main site and RedefiningMenopause.com via TMA publishing rights. Launch social media calendar using Empirica Logic posts. Deliver full AI Visibility audit report with proprietary insights and recommendations.

Website Content Live First Articles Published AI Audit Delivered Social Calendar Active
03
Month 2–4

First Microsite Launch

Launch your highest-priority procedure microsite — recommended: BHRT / Pellet Therapy. Site includes full content, local SEO optimization, and optional hormone assessment tool for lead capture. Begin monthly AI Visibility tracking reports to measure improvement across target categories.

BHRT Microsite Live Assessment Tool Monthly Tracking Begins
04
Month 4–6

Expansion & Optimization

Scale content production. Add video scripts to the content workflow — supporting your in-house production plans. Consider Empirica Logic Accelerator upgrade (adds written articles, long-form and short-form video scripts, patient flyers, email content, and 30–45 social posts per month at the TMA member rate of $297/mo). Add second microsite if budget allows. Review AI Visibility results and optimize content strategy toward highest-opportunity categories.

Video Scripts Active 2nd Microsite EL Accelerator Upgrade AI Category Expansion
05
Month 6–12

Authority & Long-Term Dominance

By this point, H2H Clinic will have a growing content library, measurable AI visibility, active microsites, and a consistent social presence. Expand to men's health content replication. Evaluate book publishing as the next authority milestone. Ongoing strategic consulting calls (twice monthly) ensure continuous adaptation to results and market opportunities.

Men's Health Expansion Book Discovery Package Market Leadership
Work Examples & Resources

See It in Action

Below are examples of the platforms, sites, tools, and programs discussed in this proposal — each a reference point for what's possible for H2H Clinic.

The Menopause Association
TMA — Step One

The Menopause Association

Your gateway to Empirica Logic Essentials (free for members), publishing rights, author and practice profiles, and the full member benefit suite. $390/year or $39/month.

Visit MenopauseAssociation.org
RedefiningMenopause.com
TMA Publishing Platform

RedefiningMenopause.com

TMA's patient-facing publication where member providers publish research-backed articles, building authority and visibility with thousands of women actively seeking menopause guidance.

Visit RedefiningMenopause.com
Empirica Logic Research Intelligence
Content Intelligence Platform

Empirica Logic — Try the Full Accelerator Free

Experience the complete Accelerator package for one recent women's health study — including the written article, video scripts, patient flyer, email content, and social posts — at no cost or obligation.

Try Full Accelerator Package Free
O-Shot Katy TX Microsite
Microsite Example — Entry Level

O-Shot Katy TX — Procedure Microsite

A focused, locally optimized O-Shot microsite demonstrating the entry-level investment range. Procedure-specific, clean, and built to convert interested visitors into booked patients.

View O-Shot Katy Site
Asheville Male Health Microsite
Microsite Example — Full Featured

Asheville Male Health

A full-featured men's health microsite covering Testosterone Therapy, P-Shot, and Acoustic Wave Therapy. Demonstrates the depth and conversion-focused design available at the mid-to-upper investment range.

View Asheville Male Health
Hormone Therapy Greenville SC
Microsite Example — Premium / Full Feature

Hormone Therapy Greenville SC

A premium full-feature site with extensive content, male and female hormone and peptide assessments, and deep optimization. This represents the upper range of the microsite investment and capability.

View Greenville Hormone Site
Hormone and Peptide Assessment Demo
Lead Capture Tool — Interactive Assessment

Hormone & Peptide Assessment Demo

Interactive male and female hormone and peptide assessment tools — one of the most powerful lead capture assets for hormone and functional medicine practices. Patients self-qualify while learning about their symptoms and your solutions.

View Assessment Demo
Restore Your Prime on Amazon
Book Publishing — Amazon Bestseller

Restore Your Prime — Dr. George Ibrahim

A physician's guide to modern male sexual health and performance optimization — produced through our proprietary AI-assisted authorship process. Achieved bestseller and Best New Release status across multiple Amazon categories. Your roadmap to the same result.

View Restore Your Prime
Amazon Achievement

#1 Best Seller & #1 Best New Release

Restore Your Prime by George K. Ibrahim, MD, MBA — achieved #1 Best Seller in four Amazon categories and #1 Best New Release in four additional categories simultaneously. This is the result our Book Publishing Program is designed to deliver.

★ Amazon #1 Best Sellers
Best Seller - Men's Health
Men's Health
Best Seller - Men's Sexual Health
Men's Sexual Health & Impotence
Best Seller - Prostate Health
Prostate Health
Best Seller - Urology
Urology
★ Amazon #1 Hot New Releases
New Release - Men's Health
Men's Health
New Release - Men's Sexual Health
Men's Sexual Health & Impotence
New Release - Prostate Health
Prostate Health
New Release - Internal Medicine
Internal Medicine
AI Visibility & Tracking — In Action

The Platinum AI Visibility Tracking Platform

These screenshots are from an actual client report produced by our proprietary AI Visibility Tracking Platform. Each report covers 9 AI engines across dozens of prompts per category — delivering brand mention rates, share of voice, competitive positioning, strategic insights, and a prioritized action plan.

AI Visibility Report — Biltmore Restorative Medicine
Category Report
AI Visibility Report
Full category report — Brand Mention Rate, Share of Voice, Avg Citation Position, and per-engine breakdown across 9 AI platforms.
AI Visibility Platform Scorecards
Platform Scorecards
Per-Engine Scorecards & Strategic Insights
Individual visibility scores for each AI engine with strength assessments, competitive gaps, and specific strategic recommendations.
AI Visibility Tracking Dashboard
Live Dashboard
Real-Time Tracking Dashboard
The Platinum LLM Visibility Tracker — live per-keyword tracking across 9 engines with share of voice charts, competitor detection, and run comparisons.
AI Visibility Action Plan
Action Plan
Optimization Action Plan & Implementation Checklist
The deliverable that makes the audit actionable — executive snapshot, per-engine assessment, and a prioritized checklist for immediate implementation.
View a Sample Comprehensive Action Plan & Report
Full analysis — 15 keyword categories, 9 AI engines, competitive landscape, strategic insights, and implementation checklist.
Download Sample Report →
About Platinum Media Solutions

The Team Behind Your Growth

Founder & Principal Strategist

Curt Warner

Platinum Media Solutions & The Menopause Association

Creative, solutions-driven strategist with more than 25 years of experience driving revenue growth and digital transformation for high-growth organizations. Expertise in uncovering untapped opportunities, forging strategic alliances, and implementing innovative marketing plans that exceed targets.

Proven track record in healthcare advocacy, women's health initiatives, and scaling businesses — with deep specialization in Functional Medicine, hormone therapy, regenerative medicine, and men's sexual health. Passionate about leveraging AI and emerging technologies to deliver measurable results for medical practices.

Founder of The Menopause Association (501c3), a national resource connecting women with specialized menopause care providers, and publisher of RedefiningMenopause.com. Author of The Menopause Framework: Strategies for Building a Thriving Practice.

The Menopause Framework — Amazon About TMA →
About Platinum Media Solutions

Platinum Media Solutions is a full-service digital marketing and consulting agency specializing in healthcare practices — with deep roots in Functional Medicine, hormone therapy, regenerative medicine, and sexual health. We combine strategic marketing, AI-optimized content, proprietary visibility tracking, and done-for-you execution to help practices grow their reach, acquire more patients, and build lasting authority in their markets.

25+
Years of marketing expertise
with deep specialization in healthcare
About The Menopause Association

The Menopause Association is a designated 501(c)(3) nonprofit established to help women learn about menopause symptoms and connect with providers who specialize in their care. We provide a platform for women to connect directly with medical professionals specializing in menopausal conditions, anti-aging, regenerative medicine, and women's health.

For providers, TMA membership means access to Empirica Logic, a growing national patient audience, publishing rights on RedefiningMenopause.com, and a community of like-minded practitioners committed to advancing the standard of menopause care.